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Is Digital Marketing a Good Career in India?

  If you told your parents a decade back, you are looking for career opportunities in digital marketing in India, they’d probably worry about your future. But today, if you look at the current scenario, especially after the pandemic, anyone will tell you digital marketing is a good career in India.   We’ll all heard the hype – digital marketing skills are in big demand, the online skills gap is bound to widen, and the job market is booming as more and more brands are focusing on digital marketing.   The pandemic has completely shifted the gears for this profession in the right direction. Today, most agencies, MNCs, and even start-ups are looking for digital marketing experts, managers, and even interns to help them navigate the challenges of the competitive online space.   If you’re contemplating career opportunities in Digital Marketing in India and wondering if you’re making the right choice, read on!   Why Digital Marketing is Important?   Toda...
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Why Digital Marketing is Important for Small Business in 2021?

 

Know Why you Need Digital Marketing for Small Business

Whenever a small business begins its journey, the key objective is simple – to get the first set of customers through the door and slowly grow the numbers. Since a small business may not have extensive marketing or advertising budgets, they often rely on traditional methods like signs on the side of the road, coupons, word of mouth, etc. 

But if you’re a businessman who’s missing out on the importance of digital marketing for small businesses, you miss out on the huge marketplace of prospective customers online. Irrespective of how new or old, big or small your business is, digital marketing can offer countless opportunities for growth, profits, and customers!

5 Reasons Why you Need Digital Marketing for Small Business

 1. Your Customers are Online

 More than 87% of buyers search for a product online before they even consider buying it. This means your customers are already online, and if your products or services aren’t available to them, you’re missing out on a huge marketplace. Your customers expect to find a website and a social media presence, regardless of the size of your business. It helps them understand what other people are saying about your business and if they should consider you!

 2. You can Win over Large Businesses

 With digital marketing, the right creativity, tools, and ingenuity can win over big marketing budgets. If you have the right digital marketing partner by your side, even small businesses can get a huge customer base. Think of how popular Baba ka Dhaba become with viral marketing! It did more business than established food chains for many days.

 3. You can Afford it

Compared to traditional advertising and marketing, digital marketing for small businesses is rather affordable. You can boost your local SEO search visibility for free, post valuable content for higher reach on social media, get more Google My Business reviews from your customers, and spend a little on digital ads. It’s much cheaper than hoardings or print ads and brings in excellent ROI. Since digital marketing is targeted with measurable results, you know exactly what’s working and what’s not, so you can improve your strategies accordingly.


 4. You Get to Know your Customers

With digital marketing, small businesses can engage with prospects and gradually get to know them, understand their pain points, and figure out what they are looking for. When you build a relationship with your customers, you become much more than a business. You are a trusted partner. You can also run surveys online, engage on social media and pay attention to comments related to your industry!

 5. You Enjoy a Multichannel Approach to Boost Conversions

 The importance of digital marketing for small business is enhanced because of the multi-channels available online. You can connect with customers through email marketing, run Facebook ads, conduct an Instagram Giveaway contest, perform better SEO, write blogs, promote videos, and more. While each channel demands a different approach, you can create a common strategy and alter your messaging to suit the particular platform. You can connect with various customers on multiple platforms and increase your conversions drastically.

2020 has been the year wherein most businesses – big or small have turned to digital marketing to reach out to their customers. You can now overcome your business’ marketing challenges and increase customers with the right digital marketing for small businesses.

 Get started today, reap the benefits every day!

Also, Read:  

Top Digital Marketing Agencies in Pune

7+ Digital Marketing Strategies for Start-ups in 2021

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Comments

  1. Allen JhonJanuary 5, 2022 at 9:35 PM

    Thank you for sharing this blog. You have clearly explained the digital marketing channels that will be going to help digital marketers to build strategies that can come up with results and boost the growth of businesses. For full-service digital marketing contact Symbicore and see your business touching the first page of Google.

    ReplyDelete
  2. Anamika jainJanuary 12, 2022 at 2:07 AM


    Fantastic piece, well-tailored…. You sort of cleared my phobias… NowI can give it a shot… I pray I don’t run out of content!…a big kudos.
    Seo company
    Custom software development company

    ReplyDelete
  3. Ram ArjunSeptember 2, 2022 at 4:37 AM

    The best digital marketing company in Pune, India by digitaldadi.in. Digital Dadi has a solid track record of generating the best traffic leads for your website.
    Thank You!!

    ReplyDelete

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