Top 10 Digital Marketing Strategies for Start-ups in 2021

 

Looking for a huge audience for your start-up?

 Of course, you are!

Today, everyone is looking for more customers, subscribers, and users. However, not every start-up may have the budget to get customers quickly without paying too much.

Getting creative with a digital marketing strategy for start-ups is the key to success in current times. Digital marketing is highly accessible for businesses of all shapes and sizes, irrespective of your budget.

A Word of Caution

 While digital marketing helps many businesses, it is also important to understand that it doesn’t have a one-size-fits-all approach or secret. In fact, 90% of Indian start-ups tend to fail in the first few years and shut down within 5 years. And it’s not due to the lack of funds. In modern times, having a great idea, team and funds aren’t enough to propel your start-up towards growth and make it sustainable and profitable.

 Instead, you need more customers, sales and profits, which is only possible with start-up marketing.

 You need the right marketing channels and combine them with digital marketing strategies for small business start-ups to achieve success in the competitive online space.

 If you’re looking for an unbeatable strategy to help your start-up in these challenging times, here are a few ideas to get started:

 1. Invest in Social Media Marketing

This is one of the best low-cost marketing techniques for start-ups and small businesses. You can post on platforms like Facebook, Twitter, Instagram, Linked In, Snapchat, Pinterest, and YouTube and also, run ads when you have any special offers or promotions. Engage your audiences with polls, Q&As and be responsive to every message and comment for maximum success.

 2. Don’t Miss out on Email Marketing

Compared to other media like paid search, direct mail, and social media, email marketing has the highest ROI – a whopping 122%, according to a recent study. Craft crisp, engaging email copy and complement it with professional email signatures and vibrant graphic or visual designs.

 3. Grow with Google Ads (Pay Per Click Marketing)

 PPC has been helping start-ups and small businesses reach out to local customers for many years now. It has a high ROI as you only pay when someone clicks on your ad and have complete control over how much you spend. You also get lots of data and insights to help sharpen your other marketing strategies.

 4. Promote Organic Search Engine Optimization

 You’ve spent a lot of time and effort in designing your website and making it perfect. But you wouldn’t get any visitors until you promote it properly. SEO doesn’t just increase traffic to your website but it also establishes trust and leaves an impression that you’re a reputable company.

 5. Connect with Experts for Influencer Marketing

 94% of marketers in a survey found influencer marketing to be effective. Are you missing out? Today, influencers are ruling the digital world – whether it is with videos on YouTube, tweets on Twitter or stories on Instagram. With the authenticity of influencers, you have a higher chance of interacting with your customers.

 6. Leverage Content Marketing

 One of the top digital marketing strategies for small business start-ups, content marketing is highly effective in a crowded digital space. When you create content that customers love because it solves their problem, it builds trust and increases conversion rates.

 7. Try Retargeting Ads

 As a start-up, customers may not be convinced about your product or service at the first look. Retargeting ads help to nudge them before they become your customers. It’s cost-effective and result-driven for all companies.

 8. Enjoy the Benefits of Referral Marketing

 Want to get a huge following in a short span of time? Consider referral marketing. It involves customers to promote your product for you. Although it sounds simple, many start-ups fail to use this strategy as much as they should. It’s also beneficial because 92% of people will trust personal recommendations over any other form of marketing.

 9. Focus on Lead Generation

If your sales team is struggling to find new leads, it may be time to invest in a lead generation campaign. A number of start-ups have turned into successful brands with the right leads coming their way!

 10. Fast Forward to Success with Video Marketing

 Whether it is simple how-to-use videos, funny videos, meme videos, or even animated videos, you can get a lot of success with the right video marketing strategies for a start-up. Videos can be simple to shoot, affordable to produce, and easy to distribute. Have you invested in videos yet?

 If you are looking for the best digital marketing strategy for start-ups, it involves a better understanding of your brand, product, and customer. This way, you’ll hit the nail and achieve far more users, subscribers, followers, and conversions!

What is the one digital marketing strategy you have tried and tested for optimum results? Share it in the comments!