Is Digital Marketing a Good Career in India?

 

If you told your parents a decade back, you are looking for career opportunities in digital marketing in India, they’d probably worry about your future. But today, if you look at the current scenario, especially after the pandemic, anyone will tell you digital marketing is a good career in India.

 We’ll all heard the hype – digital marketing skills are in big demand, the online skills gap is bound to widen, and the job market is booming as more and more brands are focusing on digital marketing.

 The pandemic has completely shifted the gears for this profession in the right direction. Today, most agencies, MNCs, and even start-ups are looking for digital marketing experts, managers, and even interns to help them navigate the challenges of the competitive online space.

 If you’re contemplating career opportunities in Digital Marketing in India and wondering if you’re making the right choice, read on!

 Why Digital Marketing is Important?

 Today, everyone searches for products and services online. They would rarely consider visiting 10 stores to find what they are looking for. But would instead visit 10 websites, call 5 of them, short 2-3 and finalize on 1. In this scenario, digital marketing plays a major role. Since the pandemic, people prefer staying at home and the time they spend online has increased by almost two hours per day. This translates into more opportunities for businesses to reach out to their customers. Whether it’s designing a website, making it SEO-friendly, running social media campaigns, connecting with like-minded professionals on LinkedIn or generating leads, every business needs digital marketing and marketers to help them.

 What allis Included in Digital Marketing?

Companies try to engage their customers and prospects online using digital marketing tools and build a connection to boost sales. Today, digital marketing is an extremely vast subject with multiple streams. These can include:

·         Search Engine Optimization

·         Search Engine Marketing

·         Social Media

·         Email Marketing

·         E-Commerce

·         Content Management and Curation

·         Marketing Automation

·         Copywriting and Editing

·         Analytics

·         Google Ads

·         Lead Generation

·         Business and Marketing Strategy

·         Video and Audio Production

·         Mobile Marketing

·         Web Design

·         Web Development

Which Digital Marketing Skills are in Most Demand?

Digital marketing involves knowledge of multiple online platforms and tools. While some top-notch digital marketing managers may be aware of all the tricks and tips of the trade, new students may not understand everything at the first go. That’s why you can choose your particular area of interest or learn the skills that are most in-demand in the current scenario.

 It’s estimated that almost 93% of all online activity begins with the search engine. That’s why SEO professionals are in high demand and earn a good salary. Also, social media is redefining e-commerce in India as customers are now shopping through apps like Facebook and Instagram as much as Amazon. If you want maximum digital marketing career growth in India, pick your niche and learn as much as you can – on and off the job. Social media managers, SEO managers, digital marketing managers are in high demand currently.

What is the Average Salary for Digital Marketing Professionals?

As a fresher, you can expect a starting salary of Rs. 2.5-4 LPA in digital marketing. For 1-4 years of experience, the salary can go from Rs. 4-6 LPA, and Rs. 6-8 LPA for 4-6 years of experience. For professionals with 6-8 years of experience, the salary ranges from Rs. 8 lakhs to Rs. 10 lakhs per year. A Digital Marketing Manager with 8-10 years of experience earns around Rs. 10-12 LPA and it only increases with your skills and expertise. After 10 years of work experience, you can earn even in a range of Rs. 35 LPA to Rs. 50 LPA as a head of marketing in a top MNC.

 Benefits of Digital Marketing as a Career:

 Soaring Demand – India has over 560 million internet users and is the second largest online market in the world after China. There’s a huge demand for professionals in the industry.

 Easy Training – You don’t need graduation or a post-graduation for a digital marketing career. You can take up short-term courses and pursue a rewarding career.

 Creative Freedom – If you enjoy working with creative people and have tons of good ideas, this is surely a great career for you!

 Work-Life Balance – You can work with companies that embrace the modern culture and live your dream life with a handsome salary, too!

 Evolving Market – Digital marketing is constantly evolving and is dynamic, fast, and versatile in nature. It’s an excellent opportunity for youngsters to join in.

 There are boundless career opportunities in digital marketing in India. The only limit is your imagination. If you think you have the skills, inclination, and creativity to make a difference, digital marketing is for you! Enter the online world and help brands connect and communicate with their customers today!