Digital Marketing for Business in 2021

  If you told your parents a decade back, you are looking for career opportunities in digital marketing in India, they’d probably worry about your future. But today, if you look at the current scenario, especially after the pandemic, anyone will tell you digital marketing is a good career in India.   We’ll all heard the hype – digital marketing skills are in big demand, the online skills gap is bound to widen, and the job market is booming as more and more brands are focusing on digital marketing.   The pandemic has completely shifted the gears for this profession in the right direction. Today, most agencies, MNCs, and even start-ups are looking for digital marketing experts, managers, and even interns to help them navigate the challenges of the competitive online space.   If you’re contemplating career opportunities in Digital Marketing in India and wondering if you’re making the right choice, read on!   Why Digital Marketing is Important?   Toda...

  Looking for a huge audience for your start-up?   Of course, you are! Today, everyone is looking for more customers, subscribers, and users. However, not every start-up may have the budget to get customers quickly without paying too much. Getting creative with a digital marketing strategy for start-ups is the key to success in current times. Digital marketing is highly accessible for businesses of all shapes and sizes, irrespective of your budget. A Word of Caution   While digital marketing helps many businesses, it is also important to understand that it doesn’t have a one-size-fits-all approach or secret. In fact, 90% of Indian start-ups tend to fail in the first few years and shut down within 5 years. And it’s not due to the lack of funds. In modern times, having a great idea, team and funds aren’t enough to propel your start-up towards growth and make it sustainable and profitable.   Instead, you need more customers, sales and profits, which is only ...